By Darren Rowse

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Don’t become obsessed with monitoring what others are saying. While I do believe you can significantly enhance your blog if you’re aware of what others are doing in your niche, monitoring can become a distraction—if not an obsession. The key with all blogging tasks is to undertake them in a balanced way. Set up some alerts today, and keep an eye on them. But don’t forget to actually do some writing yourself: don’t just watch what others write! Day 10 – Set up alerts to monitor what’s happening in your niche TODAY’S NOTES Setting up alerts is fairly simple.

If you blog about Britney Spears, you’ll want to be watching for any use of her name. The point is to find keywords that 48 will indicate when stories are breaking in your industry, but won’t overwhelm you with results. Vanity alerts: These are keywords that are specifically relevant to you. They include your personal name, your blog’s name, your company name, your brand names, and even URLs. Warning: Monitor in moderation Let me finish with a word of warning. Don’t become obsessed with monitoring what others are saying.

Are you tracking your mobile visitor levels? For a brief overview, see Count Your Mobile Device Traffic. 34 DAY 7 Write a link post Day 7 – Write a link post TODAY’S TEACHING Someone once asked how I built a readership on my first blog. One of the answers I gave was that I was generous linking to other blogs. I wasn’t alone. Back then, blogging revolved around the link. One blogger would write a post and hundreds of others would link to it with posts that built upon the initial post’s ideas in some way.

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