By Roman Pichler

The First consultant to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product proprietors can create profitable items with Scrum. He describes a large variety of agile product administration practices, together with making agile product discovery paintings, profiting from emergent specifications, growing the minimum marketable product, leveraging early purchaser suggestions, and dealing heavily with the improvement team.


Benefitting from Pichler’s vast adventure, you’ll learn the way Scrum product possession differs from conventional product administration and the way to prevent and conquer the typical demanding situations that Scrum product proprietors face.


Coverage includes

  • Understanding the product owner’s position: what product proprietors do, how they do it, and the impressive implications
  • Envisioning the product: creating a compelling product imaginative and prescient to provoke and advisor the group and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main complicated items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s function in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and setting up the position within the enterprise

This publication is an necessary source for somebody who works as a product proprietor, or expects to take action, in addition to executives and coaches drawn to setting up agile product management.

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Extra info for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

Example text

A telecommunications project I worked with, for example, had to fulfill ambitious usability requirements. Market research From the Library of Wow! eBook 3 8 • • • CHAPTER 2 ENVISIONING THE PRODUCT had shown that the company’s products were perceived as less user-friendly than the competition’s. So the team built a prototype, consisting of a device mock-up and a throwaway Flash implementation of critical user interface parts. Customers were invited to test the prototype, and their feedback was incorporated in the product design.

The following questions can help you apply the product owner role successfully: Who represents customers and users at your company? Who identifies and describes customer needs and product functionality? Who leads the visioning activities, and who leads the activities that bring the vision to life? What roles do teamwork and collaborative decision making play? What would it take to implement the product owner role, as described in this chapter? From the Library of Wow! eBook This page intentionally left blank From the Library of Wow!

In some cases, it may also require rethinking the company’s product strategy, including where the company develops its products. The Proxy Product Owner A proxy product owner is a person acting as a placeholder for the actual product owner. I have found proxy product owners used to compensate for overworked, partial, and distant product owners. At a client of mine, the vice president of product management was asked to take on the product owner role for a business-critical product. Even though he was ideally suited for the job, he struggled to spend enough time with the team.

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